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by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

Description :

PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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[Pub.08zZm] Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF | by Bob Norton


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The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy” PDF




by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands PDF




by Lars Finskud : Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands

ISBN : #1842030256 | Date : 2000-07-01

Description :

PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands


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International Project Marketing (International Construction Management Series, 6) PDF




by Derek Miles : International Project Marketing (International Construction Management Series, 6)

ISBN : #922108745X | Date : 1999-06

Description :

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International Project Marketing (International Construction Management Series, 6) by by Derek Miles

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Consumer Behavior Analysis Rational Approach PDF 136c51442

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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice PDF




: Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

ISBN : #0415519209 | Date : 2013-04-05

Description :

PDF-1e101 | Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis an… Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice


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by Adrian Watts : Strategic Focus on Digital Interactive TV in Retail Financial Services

ISBN : #1843110709 | Date : 2001-05

Description :

PDF-098a3 | The rapid expansion of digital TV services in the UK in recent years, in advance of other countries, has exceeded all forecasts. Developing an iDTV offering, with transnational capabilities, is expensive but a powerful sales and marketing tool – if you are not currently established in the market you need to be. This report offers a guide to building and launching an iDTV solution for your business… Strategic Focus on Digital Interactive TV in Retail Financial Services


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Strategic Focus on Digital Interactive TV in Retail Financial Services by by Adrian Watts

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Why We Buy Science Shopping PDF 2984ce9a3

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by Paco Underhill : Why We Buy: The Science Of Shopping

ISBN : #0684849135 | Date : 1999-05-13

Description :

PDF-d0c25 | “Why We Buy” is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don’t do, in stores, restaurants and showrooms. “Why We Buy” is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, insight, anecdote and lots of hard data, retail anthro… Why We Buy: The Science Of Shopping


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Why We Buy: The Science Of Shopping by by Paco Underhill

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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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CIM Study Text International Marketing PDF 3e176ee90

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CIM Study Text: International Marketing Strategy PDF




by The CIM : CIM Study Text: International Marketing Strategy

ISBN : #0751740225 | Date : 1994-09

Description :

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: Consumer Behavior and Marketing Strategy [McGraw-Hill/Irwin Series in Marketing] by Peter,J. Paul, Olson, Jerry [McGraw-Hill/Irwin,2004] [Hardcover] 7TH EDITION

ISBN : # | Date :

Description :

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HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)

ISBN : #163369450X | Date : 2011-02-07

Description :

PDF-a38a9 | Managing people is fraught with challenges―even if you’re a seasoned manager. Here’s how to handle them.If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’ performance.HBR’s 1… HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)


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Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy) PDF




by Larry L. Coffman : Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)

ISBN : #0471011614 | Date : 1986-07-31

Description :

PDF-a13f1 | A concise “how-to” handbook of effective marketing techniques tailored especially to the public sector. Offers insights and perspectives for achieving maximum positive results while dealing with obstacles both inside and outside the organization. Features a comprehensive Promotional Program Summary that helps make sure you’ve covered every base in developing and implementing a promotion plan. In… Public-Sector Marketing: A Guide for Practitioners (Wiley Series on Business Strategy)


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Entrepreneur Magazine Guide Integrated Marketing PDF F06709f64

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by Jeanette Smith : Entrepreneur Magazine: Guide to Integrated Marketing

ISBN : #0471124397 | Date : 1996-08-02

Description :

PDF-c5a78 | Big-business marketing on a small-business budget! Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-li… Entrepreneur Magazine: Guide to Integrated Marketing


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Entrepreneur Magazine: Guide to Integrated Marketing by by Jeanette Smith

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Blue Ocean Strategy Relationship Management PDF 6de056c51

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by Christian Gondek : Blue Ocean Strategy – An insight into the Future of Customer Relationship Management

ISBN : #3656008574 | Date : 2011-12-22

Description :

PDF-94a1f | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Strategic Management, language: English, abstract: This paper contains a Strategic Management Assignment written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply the … Blue Ocean Strategy – An insight into the Future of Customer Relationship Management


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[Pub.06tKY] Blue Ocean Strategy – An insight into the Future of Customer Relationship Management PDF | by Christian Gondek


Blue Ocean Strategy – An insight into the Future of Customer Relationship Management by by Christian Gondek

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Straight Communication Strategies Innovative Companies PDF 974f7c38c

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Straight Up: The Business of Winning Politics: Communication strategies for innovative companies PDF




by Craig Casselberry : Straight Up: The Business of Winning Politics: Communication strategies for innovative companies

ISBN : #0595495990 | Date : 2008-11-10

Description :

PDF-9b0e3 | The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company’s business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to… Straight Up: The Business of Winning Politics: Communication strategies for innovative companies


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[Pub.84NkS] Straight Up: The Business of Winning Politics: Communication strategies for innovative companies PDF | by Craig Casselberry


Straight Up: The Business of Winning Politics: Communication strategies for innovative companies by by Craig Casselberry

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