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Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science) PDF




: Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)

ISBN : #331957275X | Date : 2017-05-18

Description :

PDF-21247 | This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneu… Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)


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Monopoly Rules Capture Lucrative Business PDF 0da1ffc14

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Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business PDF




by Milind M. Lele : Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business

ISBN : #0749445467 | Date : 2006-02-01

Description :

PDF-df1b7 | ‘”Monopoly Rules” provides a really useful framework for sorting strategies that work from those that don’t. It is exactly how successful entrepreneurs’ minds work’ – Alfred R. Berkeley, former President, The Nasdaq Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly – centered on acquiring ‘an ownable space for a useful period of time in which you can … Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business


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[Pub.64NsW] Monopoly Rules: How to Find, Capture and Control the World’s Most Lucrative Markets in Any Business PDF | by Milind M. Lele


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Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground PDF




by Corrina Gordon-Barnes : Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground

ISBN : #095716890X | Date : 2012-02

Description :

PDF-07385 | … Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground


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[Pub.21ogx] Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground PDF | by Corrina Gordon-Barnes


Turn Your Passion to Profit: A Step-by-step Guide to Getting Your Business Off the Ground by by Corrina Gordon-Barnes

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by Robyn Waters : The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

ISBN : #1591841364 | Date : 2006-10-05

Description :

PDF-fa105 | From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy  Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gou… The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape


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The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape by by Robyn Waters

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Vulnerability Corporate Reputation Leadership Sustainable PDF 2964c9f4f

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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Marketing Context Setting Chris Hackley PDF Df6636b6a

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Marketing in Context: Setting the Scene PDF




by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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Marketing in Context: Setting the Scene by by Chris Hackley

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Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition PDF




: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition

ISBN : # | Date : 2004-01-01

Description :

PDF-2db6d | … Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition


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Public Relations Victoria Friederike Feitsch Ebook PDF 1f3060d50

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Public Relations – Strategically important? PDF




by Victoria Friederike Joy Feitsch : Public Relations – Strategically important?

ISBN : # | Date : 2009-03-02

Description :

PDF-ee365 | Seminar paper from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, Robert Gordon University Aberdeen, 9 entries in the bibliography, language: English, abstract: “A communication concept which is systematically planned and optimised may not offer a guarantee for success, however, it minimises the risk of failure.” (Mast 2006) […… Public Relations – Strategically important?


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Konzentration Sortimentsbuchhandel Diagnose Prognose Handlungsempfehlungen PDF A84ab3e5a

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Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) PDF




by Kerstin Emrich : Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)

ISBN : #383492458X | Date : 2011-01-13

Description :

PDF-ec0ec | Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses für den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Lösungsansätzen präsentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform…. Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)


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Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) by by Kerstin Emrich

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Why She Buys Strategy Consumers PDF 9216c6d19

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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers PDF




by Bridget Brennan : Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

ISBN : #0307450392 | Date : 2011-09-13

Description :

PDF-f0525 | If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when … Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers


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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by by Bridget Brennan

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I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted PDF




by Nick Bilton : I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted

ISBN : #0307591123 | Date : 2011-10-04

Description :

PDF-17dc9 | Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of th… I Live in the Future & Here’s How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted


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Sales Management Analysis Decision Making Ebook PDF 55c770cc2

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by Thomas N Ingram : Sales Management: Analysis and Decision Making

ISBN : # | Date : 2015-03-26

Description :

PDF-3fa02 | Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life “best practices” of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a s… Sales Management: Analysis and Decision Making


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Sales Management: Analysis and Decision Making by by Thomas N Ingram

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Marketing Management 4th Edition Paperback PDF 462141092

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: Marketing Management (4th Edition) [Paperback]

ISBN : # | Date : 2010

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ISBN : #1591846382 | Date : 2014-10-16

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PDF-1b315 | More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Ange… Everyone’s a Critic: Winning Customers in a Review-Driven World


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: Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)

ISBN : #3835007025 | Date : 2007-02-22

Description :

PDF-ca7e2 | Namhafte Handelsexperten thematisieren zentrale Aspekte des Konsumentenverhaltens als Basis einer marktorientierten Unternehmensführung. Die strategische Planung im Handel wird ebenso angesprochen wie die operativen Instrumente des Handelsmarketings, neue Organisations- und Kooperationsformen und der Einsatz innovativer Technologien…. Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)


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